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How My FIRST VIDEO Went VIRAL

How My FIRST VIDEO Went VIRAL

The very first video I posted on my YouTube channel went viral. It wasn’t professionally shot, I was nervous on camera, and I filmed it in my living room with the camera on auto. So what made it take off? Come with me behind the scenes of how that video went from a handful of views a day to hundreds of thousands of views, and the three things you need to do if you want your own videos to be much more likely to go viral. 
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The Happiness Trap (And How to Finally Escape It) with Sam Vander Wielen

The Happiness Trap (And How to Finally Escape It) with Sam Vander Wielen

What if the business you’ve been dreaming about isn’t the thing that will finally make you happy? Attorney turned entrepreneur Sam Vander Wielen built a business that has made over $10 million, and she still found herself asking, “Why don’t I feel it yet?” In this episode, she shares how she escaped the happiness trap and why her business doesn’t owe her anything.
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3 Surprising Lessons From a $164,464.40 Launch

3 Surprising Lessons From a $164,464.40 Launch

I used to think raising my price would scare people away, but it ended up doing the opposite! When we raised the price of $100K Mastermind for our second launch, our conversion rate more than doubled, going from 6% up to 13%. Here's what we changed for that launch, why it became my best one to date, earning $164,464.40 in less than two weeks.
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Everything I wish I knew before trying to sell online courses

Everything I wish I knew before trying to sell online courses

After nearly a decade selling online courses, I can tell you the biggest lesson isn't a marketing hack or a pricing trick — it's this: a great course has never once been enough on its own. I learned that the hard way, spending a year or two building something I was proud of and watching it go nowhere. Here's everything I wish someone had told me before I started, broken into what it actually takes to create an offer people want, get them to buy it, and turn that course into a real, sustainable business.
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We Really Simplified Our Businesses! Here's How & Why (with Stefanie Gass)

We Really Simplified Our Businesses! Here's How & Why (with Stefanie Gass)

Stefanie Gass and I sat down for a raw, no-notes conversation about what's actually working in our businesses right now - and she's giving my listeners free access to her 5-Day Profitable Podcast Bootcamp to say thanks.


In this episode, podcast coach and God-Led Business host Stefanie Gass joins me for an honest, unscripted conversation about the changes we've each made in our businesses over the last year - new platforms, overhauled teams, and product lines we simplified (or didn't). If you're running an online business and wondering whether it's time to shake something up, this one is for you.

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Why Your Launches Aren't Converting (and What's Actually Working in 2026) with Shannon Matson

Why Your Launches Aren't Converting (and What's Actually Working in 2026) with Shannon Matson

If your launches are underperforming, the strategy — not the offer — is probably to blame. Here's what's really changed in online marketing and the modern launch framework that's actually working in 2026.

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The $100K Funnel Breakdown

If you've ever wondered how my business generates so much passive income, you're about to find out.

  • In video #1, I take you through one of my $100K funnels, blow by blow, so you can see how it automatically turns a lead into a paying customer.

  • In video #2, I break down our Win/Win webinar strategy.

  • In video #3, I'll walk you through our evergreen sales emails.

  • And finally, in video #4, I'll explain the big-picture strategy, and how you can implement this whole system into your business.

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