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The FAST TRACK FUNNEL: Why We Switched All Our Systems to This New Strategy
Discover how to optimize your sales funnel in today’s saturated digital marketing world with the Fast Track Funnel strategy. In this episode, I share how instant webinar access, merged sales pages, and improved viewer control can significantly boost conversion rates, even with the rise of AI tools like ChatGPT. Learn practical, data-backed techniques to keep your funnels profitable and engaging.
The “Boring” Side Hustle That’s Making Millennials $5,000 Extra Per Month
Looking for a flexible, high-paying way to work from home (or anywhere)? Becoming a tech virtual assistant (tech VA) could be your ticket to lifestyle freedom. In this post, Gillian Perkins shares how this in-demand online job allows you to earn $5K–$10K per month—without coding skills, a college degree, or a massive following. You’ll discover what tech VAs do, which tools to learn, and how to land clients so you can build a profitable online business that fits your life. Whether you want to quit your 9–5, travel while you work, or just make extra income from your laptop, this guide shows you how to get started.
The Team Growth Formula (with Sarah Noked)
Learn how to grow your team strategically with insights from Sarah Noked, CEO of OBM School. In this episode, Sarah and Gillian unpack when to hire an online business manager or virtual assistant, how to know you’re ready, and the systems that make team growth sustainable. Whether you’re scaling to six figures or managing your first hire, you’ll discover practical strategies to build structure, delegate effectively, and lead with confidence.
What Should Your MEMBERSHIP Include? Content Strategy for Monthly Membership Programs
Thinking about starting a membership program, but unsure what it should include? In this episode, Gillian Perkins shares how to structure your membership for maximum impact — from validating your idea and creating essential content to maintaining engagement without constant content creation. Learn how to build a sustainable, freedom-driven membership that grows your income and supports your community.
Scaling to SEVEN FIGURES on a 4-Day Workweek (with Shay Brown of Bucketlist Bombshells)
In a culture obsessed with hustle, Shay Brown has built something different. In this episode of Work Less, Earn More, Gillian Perkins talks with the co-founder of Bucket List Bombshells about growing a multi–seven-figure business without burnout. Shay shares how she and her partner Cassie built a global brand empowering over 10,000 women, all while maintaining a four-day workweek. They discuss smarter lead generation, authentic client relationships, and shifting consumer trends since the pandemic. It’s an inspiring look at how freedom and fulfillment can drive lasting success.
How to Create a Lead-Generating Quiz with Interact (Step-by-Step Guide)
Creating a high-converting lead magnet doesn’t have to mean another boring PDF or checklist. In this post, we’re walking through how to build an interactive quiz using Interact—a fun, simple tool that helps you grow your email list while actually engaging your audience. You'll learn how to choose the right quiz type, craft questions that convert, and connect your quiz to your offers for a seamless, automated funnel. Whether you're just getting started or want to freshen up your lead gen strategy, this is a step-by-step guide you don’t want to miss.
Three Days. 15+ Experts. Unlimited Possibility.
Curious whether the Start, Scale, Succeed Conference is worth your time? In this article, Gillian Perkins shares everything you need to know about the free 3-day event for online business owners—including who it’s for, what you’ll learn, and how to make the most of it. With expert-led sessions on strategy, marketing, automation, mindset, and more, this conference is designed to help entrepreneurs at every stage get real results. From discovering a profitable product idea to scaling with systems (and even getting “AI famous”), you’ll find fresh, actionable insights to grow your business in 2025. It’s more than just another summit—it’s your roadmap to sustainable success.
How to Decide What YouTube Channel to Start
Struggling to decide what kind of YouTube channel to start? In this article, Gillian Perkins breaks down four clear, actionable methods to help aspiring creators choose the right channel idea — one that aligns with their strengths, personality, and long-term goals. Whether you're driven by passion, strategy, business growth, or simply need to experiment to find clarity, there’s a method here that fits your style. Gillian shares practical research tips, niche validation strategies, and mindset shifts to help you stop second-guessing and finally move forward with confidence. It’s a must-read for anyone ready to stop planning and start building a channel that grows.
Email Marketing 2025: How to Keep Making Sales in a Tough Market (with Prerna Malik)
In a world of crowded inboxes and AI-sameness, many creators are losing sales because their emails blend in. In this episode of Work Less, Earn More, Gillian Perkins talks with conversion strategist Prerna Malik about what’s actually working in 2025—story-driven “nurtured-for-sales” newsletters, smarter segmentation, and longer, more intentional pre-launches. They share simple shifts to boost deliverability, connect with real humans, and get consistent conversions.
Is PINTEREST still a viable marketing strategy in 2025? (with Heather Farris)
Many business owners are missing out on Pinterest’s massive potential—often because they’re overwhelmed by constant algorithm updates or confused by how to actually make pins convert. In this episode of Work Less, Earn More, Gillian Perkins sits down with Pinterest expert Heather Farris to break down what’s working on the platform in 2025.
They discuss how to stand out in the flood of AI-generated content, why authentic visuals matter more than ever, and practical strategies to optimize your boards, streamline workflows, and drive consistent traffic and sales.
How I Made $2.6M as a Work-At-Home-Mom (So You Can Just Copy Me)
Building a $2.6M online business while raising six kids and working just 20 hours a week might sound impossible—but Gillian Perkins has done exactly that. In this blog post, she breaks down the simple, sustainable strategies that helped her scale from just a few customers to millions in revenue, all without hustling 24/7 or relying on social media. Readers will learn what worked, what didn’t, and how they can copy her proven business model to create their own profitable, flexible online business.
Just Getting Started? Don't Waste Your Time on These Things!
New entrepreneurs often waste valuable time on the wrong tasks, like perfecting logos, building complex websites, or posting daily on social media without a strategy. In this episode of Work Less, Earn More, Gillian Perkins shares the most common mistakes beginners make and reveals what to focus on instead—your product, target audience, and sales process. Listeners will learn how to avoid distractions, maximize their time, and start generating sales faster.
Systems that convert ATTENTION into REVENUE (w/ Jordan Gill of Systems Saved Me)
Creating business systems that actually convert can feel overwhelming for online entrepreneurs. In this episode of Work Less, Earn More, Gillian Perkins sits down with business strategist Jordan Gill to talk about how to design simple, effective systems that turn audience attention into sales. They discuss common mistakes in sales conversions, practical ways to personalize and position digital offers, and how AI tools like ChatGPT can help streamline content repurposing. You’ll also hear why focusing on fewer platforms can lead to stronger results. By the end of the episode, you’ll have actionable strategies to simplify your operations, increase revenue, and grow your online business without burning out.
LLC vs Solo Proprietor vs S-Corp: What's Best for Online Entrepreneurs?
Choosing the right legal structure can be a confusing step for entrepreneurs. In this episode, Gillian Perkins breaks down the pros and cons of sole proprietorships, LLCs, S corps, and C corps in simple terms. She shares her own experiences, explains when it might make sense to switch structures, and highlights why professional guidance is so important. Listeners will walk away with clarity and confidence about setting up their business the smart way.
How to Manage Your Business MINDFULLY (w/ Jillian Dolberry)
In this episode, Gillian Perkins interviews leadership strategist Jillian Dolberry about building effective business systems and making smarter decisions. They cover key strategies for delegation, documenting processes, and avoiding the operator trap, helping entrepreneurs streamline operations and grow their businesses. This episode is packed with actionable insights for business owners looking to improve team management, operational efficiency, and strategic decision-making.
The $100K Funnel Breakdown
If you've ever wondered how my business generates so much passive income, you're about to find out.
In video #1, I take you through one of my $100K funnels, blow by blow, so you can see how it automatically turns a lead into a paying customer.
In video #2, I break down our Win/Win webinar strategy.
In video #3, I'll walk you through our evergreen sales emails.
And finally, in video #4, I'll explain the big-picture strategy, and how you can implement this whole system into your business.
To get access to these videos, just enter your name and email below and I'll email you the link. 👇
We will NEVER sell or share your information.