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3 Surprising Lessons From a $164,464.40 Launch

3 Surprising Lessons From a $164,464.40 Launch

I used to think raising my price would scare people away, but it ended up doing the opposite! When we raised the price of $100K Mastermind for our second launch, our conversion rate more than doubled, going from 6% up to 13%. Here's what we changed for that launch, why it became my best one to date, earning $164,464.40 in less than two weeks.
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Everything I wish I knew before trying to sell online courses

Everything I wish I knew before trying to sell online courses

After nearly a decade selling online courses, I can tell you the biggest lesson isn't a marketing hack or a pricing trick — it's this: a great course has never once been enough on its own. I learned that the hard way, spending a year or two building something I was proud of and watching it go nowhere. Here's everything I wish someone had told me before I started, broken into what it actually takes to create an offer people want, get them to buy it, and turn that course into a real, sustainable business.
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We Really Simplified Our Businesses! Here's How & Why (with Stefanie Gass)

We Really Simplified Our Businesses! Here's How & Why (with Stefanie Gass)

Stefanie Gass and I sat down for a raw, no-notes conversation about what's actually working in our businesses right now - and she's giving my listeners free access to her 5-Day Profitable Podcast Bootcamp to say thanks.


In this episode, podcast coach and God-Led Business host Stefanie Gass joins me for an honest, unscripted conversation about the changes we've each made in our businesses over the last year - new platforms, overhauled teams, and product lines we simplified (or didn't). If you're running an online business and wondering whether it's time to shake something up, this one is for you.

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Why Your Launches Aren't Converting (and What's Actually Working in 2026) with Shannon Matson

Why Your Launches Aren't Converting (and What's Actually Working in 2026) with Shannon Matson

If your launches are underperforming, the strategy — not the offer — is probably to blame. Here's what's really changed in online marketing and the modern launch framework that's actually working in 2026.

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Six Figures per MONTH as a Solopreneur?? I don't know about that... (with Moe Choice)

Six Figures per MONTH as a Solopreneur?? I don't know about that... (with Moe Choice)

Can a solopreneur really build a business generating six figures per month without a massive team, complicated systems, or burnout? In this episode, Gillian sits down with Moe Choice to unpack the truth behind high-revenue solopreneur businesses, the myths people believe about scaling online, and what actually matters when building a profitable business that supports your lifestyle. If you’ve ever wondered whether “big business” success is possible while keeping things simple, this conversation will challenge the way you think about growth, leverage, and entrepreneurship.

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Captivate ANY Audience and Use Public Speaking to Grow Your Brand  (with Jen Gottlieb)
Podcast, Getting Started Gillian Perkins Podcast, Getting Started Gillian Perkins

Captivate ANY Audience and Use Public Speaking to Grow Your Brand (with Jen Gottlieb)

Public speaking and personal branding are becoming more valuable than ever in the age of AI. In this conversation, Jen Gottlieb shares how entrepreneurs can build visibility, communicate more effectively, and use speaking opportunities to grow their businesses and audiences. You’ll learn practical strategies for getting on stages, crafting compelling keynote speeches, improving your storytelling skills, and overcoming the fear of being seen.

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From Tumblr Blog to Celebrity Events (with Dianuh Aerin)

From Tumblr Blog to Celebrity Events (with Dianuh Aerin)

How does a simple creative side hustle turn into a high-end business serving celebrity events? In this episode, Dianuh Aerin shares the key decisions that helped her grow, from niching down to building systems and a team. Learn how to position your work, attract premium clients, and grow a business that supports your life.

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Membership Sites 101: How to Create the Content, Get Members, and GROW

Membership Sites 101: How to Create the Content, Get Members, and GROW

Thinking about starting a membership site but unsure where to begin? In this episode, I break down the four biggest questions entrepreneurs face when launching a membership, including content creation, technology choices, and attracting your first members. Learn a simple framework for building recurring revenue without needing a massive content library.

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The $100K Funnel Breakdown

If you've ever wondered how my business generates so much passive income, you're about to find out.

  • In video #1, I take you through one of my $100K funnels, blow by blow, so you can see how it automatically turns a lead into a paying customer.

  • In video #2, I break down our Win/Win webinar strategy.

  • In video #3, I'll walk you through our evergreen sales emails.

  • And finally, in video #4, I'll explain the big-picture strategy, and how you can implement this whole system into your business.

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