This NEW Instagram Launch Strategy Is Changing Digital Marketing (with Brittany Roberts)
WORK LESS, EARN MORE PODCAST EPISODE #309
In this episode, I interview Brittany Roberts, the mastermind behind the Instagram Launch Lab, about her innovative product launch methods that emphasize simplicity and creativity.
Brittany helps online coaches and creatives build launches that everyone wants a piece of — by turning Instagram into their hottest launch asset.
She's an award-winning Social Media Manager and the creator of Instagram Launch Lab, where she teaches a show-stopping, scroll-stopping strategy that transforms casual followers into paying clients.
Brittany has led organic strategy for multiple six- and seven-figure women-led brands, and created standout campaigns for names like My Muscle Chef, Royal Caribbean, and Later.
Since starting her own brand in 2020, she has coached hundreds of women internationally and grown an engaged Instagram audience from scratch.
Brittany is a creativity-led strategist, and the host of The One Woman Show — which debuted at #3 in the Australian Marketing Charts.
Brittany's success illustrates how simplifying launches can lead to substantial results. Tune in for actionable insights to elevate your launch strategy!
Are you ready to finally take the leap to six-figures?
Let's turn your inconsistent income into consistent $10K+ months. We'll show you how and guide you through the entire process.
Your business (and life!) will never be the same.
Show notes + links:
LISTEN TO THE FULL EPISODE TO HEAR:
Evolving Launch Strategies: Brittany shares her shift from traditional funnels to using Instagram's "Close Friends" for more relaxed audience engagement.
Curated Content: Short, engaging videos allow followers to learn without feeling overwhelmed, making content digestible.
Simple Launch Processes: A three-day training series can effectively foster engagement without complexity.
Boosting Participation: Gamified elements and exclusivity enhance interaction rates with her audience.
Soft Selling Techniques: Gradual calls to action lead participants through a nurturing process to a final offer.
Feedback for Improvement: Continuous refinement of her approach based on audience reactions drives success.
resources from THIS EPISODE:
Email Brittany: brittany@thesocialbritify.com, She can be found on socials @thesocialbritify
Grab our FREE course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
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