What Should Your MEMBERSHIP Include? Content Strategy for Monthly Membership Programs
WORK LESS, EARN MORE PODCAST EPISODE #301
In this episode, I'm diving deep into an essential question for aspiring entrepreneurs: What should your membership program actually include? Inspired by questions from dedicated listener and Startup Society member Cheryl Kosner, I'm providing valuable insights for those considering launching or enhancing their own membership offerings.
I start with my own journey of creating a successful membership program, discussing the struggle that comes with deciding how much content is necessary before launching, as well as the importance of validating ideas through market research and initially adopting a minimalist approach, which goes hand-in-hand with structuring content to keep members engaged without overwhelming them. We all want to avoid a tiresome content treadmill!
I highlight various phases of my membership's growth, beginning with the launch in 2018. I explain how I navigated various changes to create a sustainable program that grows alongside its members.
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Show notes + links:
LISTEN TO THE FULL EPISODE TO HEAR:
Effective strategies for launching a membership program tailored to member needs
Key decisions surrounding content creation and ongoing development
Tips for balancing content production with member engagement to avoid burnout
Ways to create lasting value in a membership beyond just new tutorials or courses
resources from THIS EPISODE:
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