3 Surprising Lessons From a $164,464.40 Launch

PodcastOnline BusinessDigital CoursesOnline Courses
Written By Gillian Perkins

WORK LESS, EARN MORE PODCAST EPISODE #350

I used to believe raising my price would scare buyers off. Then I tried raising them, and... my conversion rate went from 6% to 13%!

This episode breaks down what happened during our second $100K Mastermind launch. Second launches are usually the weakest, because they don't have the hype of a first launch or the momentum of the launches that come after - and I've definitely experienced that! But this one broke that pattern. In fact, it became my best launch to date, netting $164,464.40 in just two weeks! So, today, I'm excited to walk through exactly how we made it happen.

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Show notes + links:

LISTEN TO THE FULL EPISODE TO HEAR:

  • Why raising my price increased my conversion rate instead of hurting it

  • Why people tell you your product is "too expensive" (because that's rarely the real reason they don't buy)

  • A simple addition to our offer that made it almost impossible to say no to

  • Why I didn't send a single email to my full list for this launch

  • The one number thing that separates webinars that convert from those that just falls flat

  • What happened when we got 4,000 people registered for two webinars

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