The Only Copywriting Framework You'll Ever Need (+ How to Use AI to Write BETTER Sales Copy Than Ever Before) (with Jason Benfer)

WORK LESS, EARN MORE PODCAST EPISODE #281

Let’s talk about something a lot of business owners are wrestling with right now…

Should I use AI to help with my marketing?

It sounds smart. After all, who wouldn’t want to save time writing emails, blog posts, or sales pages?

But then you try it—and the results are… meh. It’s generic. It’s robotic. It doesn’t sound like you.

So, is it even worth it?

In this week's episode, I sat down with copywriting + AI expert Jason Benfer, to get realabout this exact question.

Here’s what we talked about:

  • Why AI alone won’t write great copy (and what will)

  • A deep dive into the only sales framework you'll need (Hook attention → Build trust → Inspire action.)

  • How to partner with AI—without losing your voice or authenticity

One of my favorite parts of the conversation? When Jason talks about his AI-powered creation, Sherpa that takes the best of both worlds—AI speed + human strategy—and turns your marketing copy into a sales machine.

If you’ve been curious about HOW to best use AI to grow your business, this episode is a must-listen.


Are you ready to finally take the leap to six-figures?

Let's turn your inconsistent income into consistent $10K+ months. We'll show you how and guide you through the entire process.

Your business (and life!) will never be the same.


Show notes + links:

LISTEN TO THE FULL EPISODE TO HEAR:

  • The copywriting framework Jason uses to craft high-converting messages

  • Why AI can help you write better sales copy faster

  • Common mistakes entrepreneurs make with their messaging

  • How to use tools like Sherpa to improve your sales pages

resources from THIS EPISODE:

 

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