Online Marketing Has Fundamentally CHANGED in 2026 (with Alex Cattoni)
WORK LESS, EARN MORE PODCAST EPISODE #326
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In this episode, I speak with Alex Cattoni about her business evolution from client work to educational initiatives in copywriting and marketing. Anticipating a return to high-level strategy by 2026, she emphasizes keynote speaking and personal branding. Cattoni reflects on her transformative YouTube journey, her flagship course, and her mastermind program's growth, highlighting the importance of community over automated marketing. She addresses changes in consumer messaging post-COVID-19 and the value of live interactions in launches. Looking ahead, she shares excitement for her personal brand relaunch and discusses AI's role in enhancing human creativity and storytelling.
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Put your name on the waitlist to be the first to know when VALIDATE enrollment opens
Show notes + links:
LISTEN TO THE FULL EPISODE TO HEAR:
How Alex Cattoni transitioned from client work to scalable education and programs
Why community and live interaction are becoming more valuable than automation
How marketing and messaging have shifted in the post-COVID landscape
The evolving role of personal branding and thought leadership in business growth
resources from THIS EPISODE:
Learn more about Alex Cattoni: https://copyposse.com
Alex’s YouTube channel: https://www.youtube.com/@AlexCattoni
Alex’s Instagram: https://www.instagram.com/alexcattoni
The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
Sign up for the VALIDATE waitlist and be the first to know when it opens: https://gillianperkins.com/validate
Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
Write a Profit Plan for Your Business: https://gillianperkins.com/free-profit-planWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society at https://startupsociety.com.
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