Instagram Without the Burnout: How to Use Your IG Profile Like a Digital Business Card (w/ Tara Wagner)

WORK LESS, EARN MORE PODCAST EPISODE #286

In this episode, I’m joined by my friend and fellow entrepreneur, Tara Wagner. Tara is an accredited small business consultant who has been through a lot in recent years, navigating chronic health challenges and long COVID while still running a successful business.

We had a really honest conversation about what it looks like to build a sustainable, profitable business when life throws you curveballs and how social media, specifically Instagram, can either help or hurt in that process. Tara shared how she’s learned to treat her Instagram profile more like a digital business card: simple, strategic, and supportive of her overall business goals (without requiring hours of her time every week).

If you’ve been feeling overwhelmed or uninspired by social media, I think you’ll find this conversation refreshing and encouraging.


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Show notes + links:

LISTEN TO THE FULL EPISODE TO HEAR:

  • How to optimize your Instagram profile so it works for you even when you’re not actively posting

  • Why social media shouldn’t run your business or your life

  • How to create intentional content that aligns with your offers and helps convert followers into clients

  • Tara’s plan for her own 90-day challenge to revive her social media presence in a way that feels aligned and manageable

resources from THIS EPISODE:

 

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