Email Marketing 2025: How to Keep Making Sales in a Tough Market (with Prerna Malik)
WORK LESS, EARN MORE PODCAST EPISODE #297
In this episode, I chat with Prerna Malik, co-founder of Content Bistro, about the future of email marketing in 2025. We discuss the challenges of inbox saturation and the importance of authenticity in communication as consumer behavior evolves.
Prerna shares key strategies for creating engaging "Nurtured for Sales" newsletters that connect with non-buyers through storytelling, and she explores new approaches to product launches that emphasize consumer preferences.
This episode offers essential insights for both seasoned entrepreneurs and newcomers to enhance their email marketing efforts. Tune in to equip yourself with practical tools for success!
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Show notes + links:
LISTEN TO THE FULL EPISODE TO HEAR:
Adapting email strategies to combat overcrowded inboxes
The value of storytelling in engagement
Effective audience segmentation and extended pre-launch periods
resources from THIS EPISODE:
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